I am a recovering people-pleaser. I’ve known it for a while, but I didn’t know how deep it ran until recently.

And I know I’m not alone.

Studies show that 1 in 2 Americans identify themselves as people pleasers.

Even more telling - 9 out of 10 regularly engage in at least one people-pleasing behavior.

This got me thinking...

• What causes us to become people pleasers in the first place?

• Why do we value someone else’s opinion above our own?

• Why do we conform ourselves into who others want us to be, just to feel better about ourselves?

Here are a few of the reasons we become people pleasers:

1. Childhood Conditioning

Many of us picked up people-pleasing behaviors in childhood—especially if we grew up in environments where love, attention, or safety felt conditional. Over time, we learned to earn approval by being likable, agreeable, helpful or “good.”

It wasn’t about being authentic—it was about being accepted.

2. Avoidance of Conflict

Some of us slip into people-pleasing because we can’t stand conflict. It feels uncomfortable, or even threatening.

So instead of speaking our truth, we simply nod and go along with the flow. But when we do that, we settle for artificial harmony. And in the process, we sacrifice true intimacy, because we’re not letting ourselves be seen or known.

3. Fear of Rejection and Abandonment

Another driving force behind people-pleasing is the fear of rejection or abandonment. For many of us, that fear isn’t imagined—it’s rooted in actual experiences.

Maybe there was a time when you were abandoned, rejected, or made to feel like you didn’t matter. Maybe there were many times like this.

So you learned to play it safe; to be what others wanted you to be, just to avoid feeling hurt again.

But when we live out of that fear, we end up projecting it onto others—assuming they’ll reject us too. Instead of relating to people as they are, we react to them out of the fear of our past wounds.

4. Low Self Esteem

When we wrestle with our sense of worth, we often feel like we have to earn love, connection, and security. So we over-give. We overdo. We force ourselves into the mold of what we think others want us to be—hoping it will make us feel accepted or loved.

People pleasing becomes our way of feeling lovable. Worthy. Enough.

But here’s the catch: it’s a short-term fix. It feels good at the moment, but it’s not a long-term solution. It soothes the symptom, not the wound.

5. Social or Religious Conditioning

Some societies, cultures, belief systems, and even religious teachings subtly reinforce people-pleasing behavior without realizing it.

Take the workplace, for example. Women are expected to be agreeable, not assertive and nurturing, not ambitious. But when a woman steps into her power or asserts herself, she’s often labeled as “difficult” or “demanding.” This is just one example.

These types of societal expectations reinforce people-pleasing behavior. And when taken to the extreme, they condition us to feel guilty for putting ourselves first.

We start believing that prioritizing our needs is selfish… even wrong.

But here’s the truth: loving others as yourself doesn’t mean completely losing yourself. It means showing up fully—without shrinking, shape-shifting, or ignoring who you are.

6. Past Trauma or Abuse

People pleasing can be a trauma response.

I know “trauma” is a buzzword lately—but this doesn’t make it any less real.

If you’ve experienced trauma—people pleasing may have begun as a survival strategy. You learned that keeping others happy led to you feeling safer. So you became agreeable. Helpful. Pleasant to be around. Not because you wanted to—but because it felt like the only way to respond.

But here’s the thing: what once protected you is now holding you back.

That old strategy isn’t helping you thrive—it’s keeping you stuck.

And maybe it’s time to let it go.

So...Now What?

If you saw yourself in any of these patterns, you’re not broken. You’re human.

People pleasing isn’t a character flaw—it’s a coping mechanism. It helped you survive in the past… but it’s not serving you anymore.

In fact, it’s probably making you miserable.

You don’t have to keep earning your worth. You don’t have to contort yourself into what others want just to feel better about yourself.

You’re allowed to take have wants and needs.

• To say no.

• To share your opinion.

• To disappoint someone and still be a good person.

• To choose yourself and still be kind.

Unlearning people-pleasing behaviors is a process—one that takes honesty, courage, and compassion.

But the freedom on the other side? It’s worth every step.

You don’t have to live your life trying to keep everyone else happy. You were created for more than that.

And maybe… this is the moment you start choosing you.

👉 Don’t miss the previous post on people-pleasing: “7 Signs You Might Be a People Pleaser."