UNBOUND

BREAKING BARRIERS,
BUILDING FUTURES

Stop adapting to a system not designed with you in mind. Start creating authentic success that honors both your ambitions and your values. Your journey to meaningful professional fulfillment begins here.

UNBOUND

BREAKING BARRIERS,
BUILDING FUTURES

Stop adapting to a system not designed with you in mind. Start creating authentic success that honors both your ambitions and your values. Your journey to meaningful professional fulfillment begins here.

What We Offer

Features and Benefits

FIND YOUR VOICE

Discover your authentic leadership voice and build unshakable confidence

BUILD YOUR BRAND

Develop a compelling personal brand that opens doors to new opportunities

NAVIGATE THE DIGITAL LANDSCAPE

Navigate digital transformation and AI to advance rather than hinder your career

NEGOTIATE LIKE A PRO

Master the art of strategic self-advocacy without compromising your values

BOUNDARY MANAGEMENT

Create boundaries that protect your energy while enhancing your impact

VALUE ALIGNED SUCCESS

Define success on your own terms, creating a path aligned with your deepest values

build your network

How to develop the relationships that amplify your voice, expand your opportunities, and accelerate your impact.

leadership presence

How to embody your authentic authority in ways that create meaningful impact while remaining true to your core values and identity.

work life balance

Learn to manage your energy, aligned with your values and purpose to build a life in balance

COMING SOON

June 2025!!

Find Your Authentic Path to Success

In a world where women continue to navigate unique challenges in the workplace, "Unbound" byy Amie Rafter, offers a transformative roadmap for professional advancement on your own terms

This isn't just another career guide—it's a comprehensive companion that blends cutting-edge research with practical wisdom to address the specific obstacles women face, from imposter syndrome to visibility gaps, negotiation challenges to work-life boundaries.

Whether you're launching your career, pushing through the middle management barrier, or aiming for the C-suite, this book provides the tools to transform challenges and live your purpose and potential,

Courses and Subscriptions

Unbound Online Course

Daily Affirmations Text Program

MEET THE FOUNDER & CEO

Amie Rafter

Founder Amie Rafter is a seasoned professional with a diverse background in business, leadership and personal development. She holds an MBA and BS in International Business, spent 24 years in the tech and medical device corporate world and 5 years in non-profit, prior to starting her own business supporting entreprenuers with practical launch strategies. Her combined experience in strategic sales, leadership, along with being a life, career coach, yoga teacher and most importantly, mother, has given her a unique set of tools and capacity to offer holistic support to women.

Amie developed the Unbound model and platform after both experiencing and seeing the challenges women face every day both as entrepreneurs and leaders. She understands that the unique energy and intentions women bring are designed to support the world in the ways we need now and she wants to scale that energy, removing traditional obstacles for her clients and companies.

Blog

Believe in Yourself

Rewire Your Mind: The Power of Daily Affirmations

February 24, 20253 min read

The Thoughts That Shape Your Reality

Are you aware how your inner dialogue is holding you back? The words we say to ourselves daily—whether consciously or unconsciously—shape our beliefs, behaviors, and ultimately, our lives. In essence you are what you think you are, and the world is what you think it is. If you’ve ever struggled with self-doubt, fear of failure, or negative thinking, affirmations can be the tool to help you break free and rewire your mind for confidence and success. You have heard it before that said, is it possible this one simple tool can unlock the experience of life you are looking for?

What Are Affirmations and Why Do They Work?

Affirmations are positive, intentional statements designed to challenge and overcome self-sabotaging thoughts. When practiced consistently, affirmations help create new neural pathways in the brain, making it easier to adopt empowering beliefs.

The Science Behind Affirmations:

🧠 Neuroplasticity: The brain is constantly rewiring itself. Repeating positive affirmations strengthens the neural connections associated with confidence and self-worth.

😌 Reduced Stress & Anxiety: Studies have shown that self-affirmation reduces cortisol, the stress hormone, helping you maintain a calm and focused mindset.

🚀 Increased Motivation & Resilience: When you replace self-doubt with affirmations, you’re more likely to take action, face challenges, and persist through setbacks.

How to Create Powerful Affirmations

For affirmations to be effective, they must be clear, positive, and personal. Here’s a simple formula:

✅ Use Present Tense: Affirm what you desire as if it’s already true (e.g., “I am confident and capable” instead of “I will be confident one day”).

✅ Be Specific & Personal: Tailor affirmations to your goals and values (e.g., “I attract the right opportunities with ease”).

✅ Attach Emotion: Feel the truth of the statement as you say it.

✅ Repeat Consistently: The more you repeat affirmations, the stronger they become in your subconscious mind.

Daily Affirmations for a Positive Mindset

Start incorporating affirmations into your routine with these examples:

✨ Self-Worth: “I am enough, just as I am.”

✨ Confidence: “I trust myself to make great decisions.”

✨ Abundance: “Opportunities flow effortlessly into my life.”

✨ Overcoming Fear: “I release doubt and step into my power.”

✨ Success: “I am capable, strong, and unstoppable.”

Take Your Affirmation Practice to the Next Level

The key to making affirmations work is consistency and reinforcement. It seems so simple right? If so why isn't everyone doing it? Well the challenge is we are easily distracted and creating our own habits can be challenging. Thats why we are taking all the work out of the process! That’s why we created the Daily Affirmation Text Program, designed to send empowering affirmations straight to your phone every day along with a guide and monthly checking and journal prompts to maximize the impact.

📲 Sign Up Today!

Join our community and receive:

✅ A daily affirmation from your choice of four tracks- self worth, abundancy, love and relationship, and healthy body and mind

✅ Monthly journal prompts for self-reflection

Click here to subscribe and start rewiring your mind today! Subscription Link

Final Thoughts: Small Shifts, Big Results

Your words have the power to shape your reality. By choosing to speak kindness, confidence, and abundance into your life, you open the door to endless possibilities. Start your affirmation journey today and watch your mindset—and your life—transform.

Ready to change the way you think and feel every day? Subscribe now and start your journey to a more empowered you. 🚀

Daily affirmationsaffirmation subscriptionrewire your brain
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Key collaborators

Trusted By

Amie's support is personally and professionally empowering. Her services helped me overcome challenges and limiting blocks, moving forward with confidence and clarity in my work and life."

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Samantha Berwick


Founder at Embodied Arts Healing

Business Consulting

The Unbound program gave me the frame work I needed to rapidly evolove and transform into the leader and change-maker came here to be. The program helped me find a balance beteen structure and flow and allowed me the courage
to lean on my network more than ever.

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Tracy Tarlow

Founder at Springboard Connectivity

Call 916-890-2776

Site: www.unbound.hbirdco.com

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